I usually blog in my native language but I will write this post in English as the day, called ”Prototyping the Future”, was conducted in English from start to end.

The world is changing, the rules of client engagement has changed in the last couple of years and even though we change the way we act in our personal lives, few of the corporations we serve have adapted to the change.

Everybody knows that we have to start acting differently, but when the going gets tough, when the numbers keep coming in red, we ask our colleagues to run out there and keep doing what we used to be doing, just more of it and faster! The wheels are spinning faster ...

On Thursday November 8th, IBM and Protothon will invest a full day in a unique meeting, a meeting between technology and marketing. As some of you might know, I often write and talk about how we live and operate in a rapidly changing world with a racing technology development and an increasing need for innovation.

A hundred years from now, generations after us will look back at this historical period in time, as the shift when we started making sense of the technology and truly started benefitting from the loads of data all our machinery and interaction creates.

The historians of that time will point to a few key characteristics of the organizations whom seized the opportunities and not only ...